Marketing Metrics Calculators

Instant, distraction-free marketing calculators across paid media, unit economics, funnel conversion, and brand effectiveness. Type any values below and results calculate automatically.

Paid Media CPM • Cost Per 1,000 Impressions
£0
Formula: (Ad Spend ÷ Impressions) × 1,000
Paid Media CTR • Click-Through Rate
0%
Formula: (Total Clicks ÷ Total Impressions) × 100
Paid Media CPC • Cost Per Click
£0
Formula: Ad Spend ÷ Total Clicks
Paid Media CPA / CPL • Cost Per Acquisition or Lead
£0
Formula: Ad Spend ÷ Total Conversions
Paid Media ROAS & Break-Even ROAS
0x
Formula: Ad Revenue ÷ Ad Spend • Break-Even ROAS = 1 ÷ (Gross Margin % ÷ 100)
Unit Economics CAC • Customer Acquisition Cost
£0
Formula: Total Sales & Marketing Spend ÷ New Customers Acquired
Unit Economics LTV • Customer Lifetime Value
£0
Formula: AOV × Orders/Year × Lifespan (Years) × (Gross Margin % ÷ 100)
Unit Economics LTV : CAC Ratio
0: 1
Formula: Customer LTV ÷ CAC (Benchmark: 3:1+ indicates healthy unit economics)
Unit Economics CAC Payback Period (Months)
0mos
Formula: CAC ÷ (Monthly Revenue per Customer × Gross Margin %)
Unit Economics ROMI • Margin-Adjusted Marketing ROI
0%
Formula: (((Incremental Revenue × Gross Margin %) − Marketing Spend) ÷ Marketing Spend) × 100
Funnel & Retention CVR • Conversion Rate
0%
Formula: (Total Conversions ÷ Total Visitors) × 100
Funnel & Retention AOV • Average Order Value
£0
Formula: Total Revenue ÷ Total Orders
Funnel & Retention Customer Churn & Retention Rate
0%
Formula: (Customers Lost ÷ Starting Customers) × 100 • Retention Rate = 100% − Churn Rate
Brand & Effectiveness ESOV • Excess Share of Voice & Market Share Growth
0% pts
Formula: ESOV = Share of Voice % − Share of Market % • Expected Annual SOM Growth ≈ ESOV × 0.05 (Binet & Field IPA rule)