I’m a data-driven, multidisciplined marketer with over 13 years of experience scaling DTC, B2C, and B2B brands. From joining as the first marketing hire at a seed-stage startup to managing multi-million-pound omnichannel budgets, leading cross-functional growth and creative teams, and advising executive boards, my focus is simple: combining commercial strategy, behavioural insight, and rigorous analytics to drive measurable revenue growth.
Over my career, I’ve helped scale Senior Stairlifts from £5.3m to £14m in a single year (listed 31st in the Financial Times Top 100 Fastest-Growing UK Companies), grown Pure Pet Food from £21k to £1.2m in monthly revenue and 15,000+ active subscribers as Head of Growth, and delivered £12m in incremental sales at Coptrz while reducing CPL by 73%. Alongside my in-house leadership roles, I also founded and bootstrapped Hiltwood, a profitable UK-made natural men’s soap DTC brand.
I use this site to curate the highest-signal marketing and business thinking, build practical marketing calculators and frameworks, and share what actually works in growth, brand development, and conversion rate optimisation.
