GIPHY is the GIF provider for pretty much every messaging app you can think of, Facebook, Instagram, Twitter, TikTok etc. This serves 7 billion GIFs every single day, that’s a lot of eyeballs.
This tactic is a really off the wall idea that you really wouldn’t think of. All these 7 billion GIFs will bring a certain level of brand awareness for anyone associated with these GIFs.
You’ll need to create a GIPHY brand channel and then upload GIFs that are subtly branded with your branding or have a certain product placement in.
A great example of this is BT Sport, they brand all their Premier League, Europa League and Champions League footage as well as any footage from their individual player library and get an amazing amount of brand awareness from this.
Another, more attainable example, is Karla and Co who are a home-run clothing brand that gets 100,000 views daily from just 16 stickers.
They’ve latched themselves on to Latin American phrases such as ‘Ay Mama’ and attached their URL to the end of it, see below for an example.
Obviously this isn’t really a strategy B2B companies can employ, but for DTC and consumer brands this could be a great strategy that you really haven’t thought of before.
Facebook, Twitter, and WhatsApp use the GIF API. Instagram, TikTok, and Snap use the sticker API. GIFs have solid backgrounds. Stickers have transparent backgrounds. And Giphy has separate APIs for each which different apps plug into.